If the old adage, “A picture is worth 1,000 words,” holds true, then 60-seconds of video is worth 1.8 million words, according to James McQuivey of Forrester Research. Written content will continue to be important for telling your brand’s story....
Our old friends Sears are in the news again. Having, against all odds, staved off bankruptcy, the venerable challenger home improvement retailer is trying to build a new brand image and distance itself from its troubled past. And what do you do when you want to...
In the building products industry, as in just about all industries, “commoditization” is a nasty word and a fate to be avoided at all costs. When it happens, that means you’re competing solely on price… and customers, whether they’re...
JennAir is redefining what aspirational kitchen appliances and design looks like. More importantly, they’re redefining how, and for whom, appliances work… elevating the narrative from being about colors and materials to functional elegance and...
Much has been written about the differences between DIY and DIFM homeowners. DIY, or Do-It-Yourself homeowners, purchase their own tools, shop online or at big box building product stores, and handle their own remodeling and repair projects. If they don’t know...
