Welcome to the Kleber & Associates blog! Here’s the latest on the Top 20 Building Product Brands to Follow on Twitter For quite some time, I’ve had a running list on Twitter of home and building products, experts and influencers. This gives me a quick...
Welcome to the Kleber & Associates blog! Here’s the latest on Trending: Less is More Every company’s goal is to get its brand noticed by its target audience. But with so many brands out there, a new trend in brand awareness is surfacing: Less is More....
Welcome to the Kleber & Associates blog! Can Your Logo Stand on its Own? Here’s the latest. Starbucks revealed its new logo last week, removing the words “Starbucks” and “coffee” from its iconic green and black mermaid...
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
Welcome to the Kleber & Associates blog! Here’s the latest on What carrots can teach about brand management When it comes to snack time, would you choose carrots over potato chips? Let’s be honest – probably not. You might change your mind if the...
