3 Recommendations for Maintaining a Clean Customer Database Every building products company should start thinking like a media company. That’s a topic we’ve covered on more than one occasion… most recently when we discussed the idea of how brands can...
Influencer marketing has been taking some hits in recent months, but there is a trusted, safe way for building products brands to get involved. Earlier in 2019, two separate documentaries detailed the train wreck that was the Fyre Festival. Aside from triggering...
We can learn a lot from stories. From the books read to us by our parents, to the movies we watch today… stories have the power to teach us important lessons about the human condition. Stories are also useful in marketing opportunities. Particularly our...
It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
Just call Sherwin-Williams the paint advertising police. A while back, we commented on Sherwin-Williams taking Rustoleum to court for their claim that one of their paints offered “twice the coverage.” Our point of view was that while Sherwin-Williams was...
