It’s no secret that brick-and-mortar retailers are suffering at the hands of e-commerce giants like Amazon and…well, it’s pretty much just Amazon. Some brands are finding a way to fight back. By providing experiences no website can offer. ...
Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...
A few articles recently point to some interesting trends in consumer behavior, indicating a continued preference for good, old-fashioned retail shopping over e-commerce. But it’s not quite that simple, and there are some interesting lessons for building products...
It’s an epic battle between two unstoppable forces. The two protagonists locked in a never-ending struggle to shape the world the way they think is best, and to the benefit of all humankind. They both have more or less the same end goal in mind, just different...
Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
