With a slowing Chinese economy, an unpredictable presidential campaign and our stock market off to one of its worst starts in history — the Consumer Electronics Show, the Kitchen & Bath Industry Show and the International Builders Show all burst onto the...
Customers are more hesitant to put their faith in brands. It begs the question: how can customers trust brands when the relationship is one-sided? The answer is: they can’t. As such, authentic brands have emerged as the envy of corporate leaders worldwide. If...
Many companies can, quite easily, describe their brand and what it stands for. These descriptions can become too long to be effective. Is it possible to describe your brand in less than a minute? What about 30 seconds? In a post discussing the importance...
By: Dominique Lescalleet Every September, manufacturers from across the globe exhibit their newest products in the outdoor living industry at the International Casual Furniture & Accessories Market, or Casual Market for short. The show took place at the...
The Mad Men behind the latest ad campaign from U-Line, an award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, were obviously absent the day the professor covered the true purpose of advertising...
