Brands are re-tooling for 2021. Evolving market trends — such as the rise of e-commerce, decline of brick-and-mortar, and increased competition/better-informed audiences, thanks to the Internet — have only accelerated due to the events of this year. While...
In our ever-changing world, one thing that remains constant is that audiences love a good sale. People appreciate the novelty and potential savings, and it’s something they can prepare for — and look forward to. In recent years, Black Friday and Cyber...
Americans have a long history of home improvement dating back to the early 20th century… when the Sears, Roebuck and Co. catalog sold homes in the mail that could be purchased and assembled by anyone with a basic understanding of carpentry....
Today is the 23rd anniversary of America Recycles Day. Part of the Keep America Beautiful® initiative, the annual observance is dedicated to promoting and celebrating recycling by educating Americans via thousands of nationwide events. Given that...
Increasingly, companies are looking at more creative ways to help consumers learn about their brands. While traditional marketing tactics such as print, broadcast and digital advertising continue to remain relevant, more brands are turning to approaches such as...
