The state of public relations (PR) and marketing is in a constant state of flux — and in direct correlation to the change in public perceptions, attitudes, and behaviors. Social media and mobile communications have created a wealth of new opportunities for...
Welcome to the Kleber & Associates blog! Here’s the latest on The Value of Business Relationships The English writer John Doanne wrote that “no man is an island” and that his well-being depended upon the well-being of others. While parts of 2010...
Welcome to the Kleber & Associates blog! Here’s the latest on 12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape The major forces that shape our societies—from politics and environmental developments to financial...
The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
