Be honest—who would you trust more to tell you the unbiased truth about a product or service: the product’s manufacturer, or some anonymous blogger writing a review online? If you answered the “anonymous blogger,” you aren’t alone....
In a world of thousands of brand messages, it’s important that every brand message is consistent and relevant. That’s where integrated marketing communication (IMC) becomes important. With IMC, all aspects of marketing communications such as...
2014 AIA Convention: Chicago, IL For the first stop on the agency’s summer road tour, Kleber & Associates was back in Chicago for the 2014 American Institute of Architects (AIA) National Convention and Expo. This year’s theme was “purpose”...
The Kleber and Associates PR and Advertising team is full of bright, creative and innovative individuals. With our clients as our top priority, we strive to ensure that all of our integrated marketing campaigns are one-of-a-kind and reflective of each...
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. The innovative and creative building product marketing tool allows...
