It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...
Despite entering the new year amid a backdrop of 40-year-high inflation, the current sales and marketing landscape provides a “once-in-a-generation” opportunity for progressive building product brands to reengineer the business process. In fact, a unique...
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black...
The digital landscape continues to surge, shaped by the need to share information and gain mindshare in a more complex — and competitive — business environment. Audiences are consuming an ever-increasing wealth of digital content daily… and brands...
Brands are re-tooling for 2021. Evolving market trends — such as the rise of e-commerce, decline of brick-and-mortar, and increased competition/better-informed audiences, thanks to the Internet — have only accelerated due to the events of this year. While...
