Sustainable Design: An Intro to the Green Lifestyle

Welcome to the Kleber & Associates blog! Here’s the latest on Sustainable Design: An Intro to the Green Lifestyle In today’s world where living a green life is all the rage and eco-friendly is labeled on every other product in the store, more and more...

Greenbuild 2009 Report: Rotoluxe

Rotoluxe describes itself this way: “‘Environmentally sound’ is the first initiative at Rotoluxe. Every process and system from design, manufacturing and shipping has been examined with the primary goal of low environmental impact. The Rotoluxe name...

Marketing Home Products to Eco-Chic Homeowners

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Eco-Chic Homeowners Recently, our culture has experienced a phenomenon that is unlikely to fade: environmental conscientiousness. With continuous mass media coverage,...

Regulation and Innovation Affect Marketing Home Products

The landscape of America is changing. Major modifications in our nation’s building codes have altered the way homes and communities are being designed and constructed. Those who are marketing home products have no doubt seen this national paradigm shift...

Resurrecting “Green” Marketing

Today’s consumers are constantly being inundated with news-related information about the environment and how to live a healthier, more fulfilled lifestyle. It seems that everywhere you look, more and more consumer products are being labeled eco-friendly and...