Welcome to the Kleber & Associates blog! Here’s for Gen Y, Design Counts. Millenials tend to gravitate toward products that present a great brand experience through design. Whether it’s packaging or a really great logo, interesting and different...
Welcome to the Kleber & Associates blog! Here’s the latest onPomp and Circumstance: Who is the Class of 2012? A recent Ad Age article discussed the newest generation of employees and outlined a few distinguishing characteristics of the class of 2012. As...
Welcome to the Kleber & Associates blog! Generation Y says: Share with usHere’s the latest. Generation Y (the Millennials) has been getting a lot of attention lately. As the most recent consumer group to enter the housing market, many believe that the...
Generation Y, or the Boomer Babies, were born during the 1980s and into the 1990s. They are often described by previous generations as technology-dependent, attention-craving, underachievers. It is also thought by some that Gen-Y should help fix our economy by...
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...
