Welcome to the Kleber & Associates blog! Here’s the latest on Taking Your Brand Social It may seem like everyone is aboard the social media train (and they probably are). But just because everyone else is doing it – should your brand go social...
Welcome to the Kleber & Associates blog! Here’s the latest on My 2 Scents on Home Branding (Plus One) Last year I shared with you my thoughts on using scents to brand the home. Most people choose scents for their home like fresh air, clean linen, coffee, or...
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
A Smart Company poll conducted last year found that 44 percent of companies had made plans to cut their marketing budgets in response to tighter economic conditions. This raises a need for all companies and their marketing professionals to reconsider the quick...
