Pinterest Promotions: New Ad Avenue for Home and Building Products

Pinterest has started offering paid ads on their site and allowing companies to pay for promotions, or upgrades to visibility, on their posts, or “Pins”. Many brands have already been allowed to test promoted pins and are heavily invested in this new way...

Trends in Sustainability from Greenbuild

Welcome to the Kleber & Associates blog! Here’s the latest on Trends in Sustainability from Greenbuild While the hot topic among the educational sessions was “LCD, EPD & transparency,” Greenbuild Expo, the world’s largest fair in...

Should Your Brand Go Social?

Welcome to the Kleber & Associates blog! Here’s the latest on Taking Your Brand Social It may seem like everyone is aboard the social media train (and they probably are).  But just because everyone else is doing it – should your brand go social...

NeoCon 2012 Recap

Welcome to the Kleber & Associates blog! Here’s the latest on NeoCon 2012 Recap Comfort and Color seemed to be the theme of NeoCon 2012. Forget rigid office furniture and drab colors, several NeoCon exhibitors showed off the latest in office comfort and...

Is a Light Bulb Transforming the Lighting Industry?

Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...