Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the challenges in the current housing climate. We explored the factors influencing the lack of affordable housing, the response from the...
The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...
The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...
Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...
This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford to be naïve. Optimism is a force of life that keep us moving forward…...
Northann Corp Secures European Patent for Revolutionary 3D Printing Embossing Technology, Focused on Home Improvement Industry with Benchwick Subsidiary
@NorthernCorp #NorthernCorp #3dPrinting
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