How Paint Trends Inform Economics | Survey-Analysis

The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets — and K&A vital channel checks — run...

Mid-Year Trend Report – Millennials and First Time Homebuyers

Steve Kleber, founder of integrated marketing communications firm Kleber & Associates, and I recently discussed the challenges in the current housing climate. We explored the factors influencing the lack of affordable housing, the response from the...

Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...

How Brands Can Win in the Build-for-Rent Housing Boom

The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...

Shifting Building Practices in the Age of COVID

Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...