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Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

Campaign Critique: Why Coldwell Banker Isn’t Targeting Buyers

The world has changed dramatically for Real Estate brands. The least affordable housing market in decades has set the stage for a rise in the percentage of deals cancelled… as climbing rates make home ownership more expensive. Mortgage applications dropped last...
How Brands Can Win in the Build-for-Rent Housing Boom

How Brands Can Win in the Build-for-Rent Housing Boom

The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...
Shifting Building Practices in the Age of COVID

Shifting Building Practices in the Age of COVID

Despite COVID-19 (or, in part, because of it), the residential construction sector is performing well. Housing demand continues to remain strong while supply is limited in most areas. Home builder confidence – as measured by the NAHB/Wells Fargo...
Proof on the Horizon for the Housing Market

Proof on the Horizon for the Housing Market

This week we screened a wealth of industry data metrics that gives us confidence that the worst for the housing industry is behind us. An optimist by nature, I can’t afford  to be naïve. Optimism is a force of life that keep us moving forward…...