In today’s world of penny-pinchers, it’s not too uncommon to spend Sunday afternoons with your family cutting coupons instead of swiping your credit card at high-end department stores. From families to business owners, everyone is looking to save a few...
Gen-Y: The Crystal BallOn MediaPost Publications’ “Marketing Daily” Scott Galloway, New York University Stern clinical associate professor of marketing, calls Gen-Yers a ‘crystal ball’ when it comes to predicting a brand’s long-term...
Marketing Home Products at Tradeshows on a Tight Budget It’s no secret that tradeshow attendance and morale has declined over the last few years due to obvious reasons that stem from challenges in the housing market and economy. As a result, many home products...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
An economic and housing upturn is lurking somewhere in the future. With hope, new government plans and economic resources could make it happen sooner rather than later. Where is the Potential? BusinessWeek said that “housing starts are expected to jump to...
