CertainTeed helps restore historic West Hill School to former glory
Restored building will serve as part of new cultural arts center for Mohawk Valley region (CANAJOHARIE, N.Y.) — The original Canajoharie Academy—known today as the West HillSchool—was erected in rural upstate New York in 1824. A prominent landmark of...
The Kleber Critique: Trulia “Hammerfy” vs. Zillow “Obsessed”
Zillow & Trulia offer contrasting approaches to engaging customers (or not engaging them) Zillow and Trulia offer nearly identical services to consumers searching for real estate. In fact, Zillow is the parent company to Trulia. But their approaches to engaging...
The Kleber Critique: Zillow’s Ad Campaign Brings Men Back into the Home
“Whatever home means to you, we’ll help you find it.” This powerful tagline to Zillow’s new ad campaign illustrates the deeper meaning of the word “home.” Home isn’t only a structure; it is the people inside the house that...
Quicken Loans’ Rocket Mortgage Ad Crashes and Burns in 60 Seconds
You can blame it on Hollywood’s March 2015 release of the movie, “The Big Short,” which served as a reminder of the housing bubble collapse built on greed and faulty loans. And because the housing crisis is still running raw in our veins, the...
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