Surfaces Expo continues to exhibit a broad view of flooring trends, flooring technology advancements and refreshing flooring ideas. This year the industry rallied, with traffic up approximately 15% over last year. Perhaps we are beginning to see, ever so...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Hispanic Americans: Marketing to a “Race” or “Ethnic Group?” Recently, K&A created a “Marketing to Hispanic Americans White...
Welcome to the Kleber & Associates blog! Here’s the latest on 12 Macro Trends Affecting Marketing Home Products in a Changing Business Landscape The major forces that shape our societies—from politics and environmental developments to financial...
Our diverse population makes the ‘average American’ increasingly harder to define. Witnessing this shift, marketers have turned away from mass marketing in favor of niche marketing, which consists of a tailored approach to smaller, more targeted...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products for Outdoor Living Outdoor living spaces have ignited fundamental shifts in how consumers use and view their backyards. They come at the intersection of landscaping,...
