Our Top 5 Most Read Stories of 2021

There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black...
The Best Social Strategy for Your Building Product Brand

The Best Social Strategy for Your Building Product Brand

Since our last economic cycle — and the resulting great recession —  it’s become clear that all businesses need to be active on social media. To help engage with customers and prospects. Build brand awareness. And to drive sales. No argument...
Home Depot/Lowe’s Q2 Results & Marketing Critique

Home Depot/Lowe’s Q2 Results & Marketing Critique

As of August 21, Lowe’s (LOW) stock rose about 10 percent from the same time last year. Lowe’s sales grew 0.5 percent year-over-year to $20.99 billion in the second quarter of 2019… exceeding analysts’ expectations of $20.94 billion in sales....
PCBC 2019 – Building Product Brands Go Full Steam Ahead

PCBC 2019 – Building Product Brands Go Full Steam Ahead

Image courtesy of PCBC The world’s leading building product manufacturers congregated in San Francisco in late May to showcase their latest products along with the trends that are driving the homebuilding industry into 2020 and beyond. The Kleber &...