The first thing they teach you in Marketing School is the “4 Ps of Marketing,” an old mnemonic device to help you remember the four components of marketing. Product, price, promotion, and place (or as my old professor called it,...
In February we, along with our client Georgia-Pacific Gypsum, had bestowed upon us a very prestigious award. It’s the most prestigious a marketer can get in the state of Georgia. To win it, we had to beat Georgia-based marketing heavyweights like Chick-fil-A,...
You might have noticed that the public relations landscape is changing. Rapidly. Is your approach to PR changing with it? It used to be that the PR team worked separately, taking direction from the marketing department and developing the news angles for the product or...
With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant...
Because the competition in the building materials market remains fierce, this content strategy can give yours the boost it needs to take a top spot. At the end of the day, lead generation is the name of the game… for all of your marketing activities, how much...
