For brands that want to appeal to customers migrating to the Next Frontier, you can either follow them there… or you can greet them when they arrive. Retailer Tractor Supply Company seems poised to do the latter. A drive across America’s Heartland will...
All too often, the way brands try to motivate a prospect towards purchase — is to show the product — and then encourage the sale… by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!”...
ATLANTA (January 2022) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and...
Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite...
Agile Marketing is a phrase that continues to gain traction in marketing circles. It’s an easy concept to initially dismiss… as simply just another buzz phrase. Another concept to file away with TQM (Total Quality Management) certificates and Six...
