With a few simple tweaks to your current marketing strategy, your business can have a coming out party and claim these high-dollar holidays as your own. Black Friday and Cyber Monday are two of the biggest holiday shopping events of the year — a brilliant...
Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...
Many home remodeling trends change from season to season, however, there are a few classic looks that never seem to go out of style. One of those is the coffered-look ceiling. The ceiling is an often overlooked space where personal style and overall home décor...
So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it...
How did Febreze join the “$1 Billion Club,” noting the company’s recent success according to the Wall Street Journal? While the declension in the housing market brought a lot of home products down with it, certain small aspects of daily home life...
