Getting Inside Your Customers’ Heads

Getting Inside Your Customers’ Heads

Knowing what consumers are thinking is the Holy Grail of building products advertising. Whether it’s through research, experience, insights from the client, or just plain luck, when advertisers can get inside the head of their target consumers, they are able to...

2015 Home Remodeling Trends: Coffered-look Ceilings Set the Style

Many home remodeling trends change from season to season, however, there are a few classic looks that never seem to go out of style. One of those is the coffered-look ceiling. The ceiling is an often overlooked space where personal style and overall home décor...

Our Picks for the Best New Products at this year's IBS Show

So we’ve talked about the amount of walking we did, the trends we saw and the sentiment among the attendees. What about new products? You can’t have a trade show issue without discussing the star attraction. Our team compiled their favorites and we left it...