The Truth Room: Millennials as the New Target Consumer

Welcome to the Kleber & Associates blog! Here’s the latest on The Truth Room: Millennials as the New Target Consumer Here are the cold hard facts. Despite the poor housing market and debates on renting vs. owning, young couples are ready to start living out...

The Number 1 Rule for Social Media Strategies

Welcome to the Kleber & Associates blog! Here’s the latest on The Number 1 Rule for Social Media Strategies This blog was written by Tracey Fienen, one of Kleber & Associates’ summer interns who, being one herself, has unique insight into young...

High Speed Barcodes: Cracking QR Code Usage

Welcome to the Kleber & Associates blog! Here’s the latest on High Speed Barcodes: Cracking QR Code Usage Last week’s KBIS show seemed decked out in black and white, as many exhibiting brands strategically posted barcodes for instant access to online...

Marketing to Hispanic American Personas

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing to Hispanic American Personas As detailed in our 2009 Marketing to Hispanic Americans White Paper, Hispanic Americans make up 15.1 percent of the U.S. population and are the largest...

Home product marketing changes with the times

As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...