How and How Not To Use Technology to Reach Consumers

How and How Not To Use Technology to Reach Consumers

Here’s breaking news: emerging technologies are changing the way consumers see the world. More breaking news: modern home and building products marketing leverages these new technologies in an effort to stay relevant and to capture the attention of end users,...

Is a Light Bulb Transforming the Lighting Industry?

Welcome to the Kleber & Associates blog! Is a Light Bulb Transforming the Lighting Industry? Here’s the latest In 2007, the U.S. Department of Energy was directed by The Energy Independence and Security Act of 2007 to establish the Bright Tomorrow Lighting...

The Future of Marketing…Facial Recognition?

Welcome to the Kleber & Associates blog! Here’s the latest onThe Future of Marketing…Facial Recognition. Remember when we talked about the facial expression reader, an application that collects data about a participant’s facial expressions when...