Welcome to the Kleber & Associates blog! Here’s the latest on Marketing to Hispanic American Personas As detailed in our 2009 Marketing to Hispanic Americans White Paper, Hispanic Americans make up 15.1 percent of the U.S. population and are the largest...
Hispanics, as the largest minority in America, have tremendous buying power. More than a trillion dollars, actually. Many Hispanics love the opportunities that are available in the United States, and embrace a new life they can create. However, marketers must...
Hispanic Americans are the nation’s largest minority group in the U.S., making up 15.1 percent of the U.S. population. A group of nearly 46 million, Hispanic Americans represent rapidly increasing purchasing power — $1.1 trillion with projections of $12.4...
