It’s no secret that for many building product brands, there is a big gap between the sales and marketing departments. This gap prevents marketers from truly understanding the needs of their target audiences, and producing relevant marketing materials that help arm...
One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...
While recent hurricanes amplified concerns about labor and construction material costs, builder confidence remains firm. Not even floods, geo-political threat of thermonuclear conflict or $1,000 iPhones could test the resilience and passion at The Glass, Window &...
Ah, the good, old days of advertising. You used to be able to make unsubstantiated, but mostly plausible, claims about the capabilities of your product. You could use copy like “Twice the Coverage!” in a yellow starburst to get consumers’ attention....
Here in the barn, we’re always testing out the latest and greatest apps and websites that help put technology to work for our clients and associates. One subject that comes up this time of year is managing the seemingly endless flow of content we receive...
