Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
Here in the barn, we’re always testing out the latest and greatest apps and websites that help put technology to work for our clients and associates. One subject that comes up this time of year is managing the seemingly endless flow of content we receive...
Housing market is 'overly sensitive' to Fed rate hikes. Experts weigh in on what's next.
#HousingMarket #HomePrices #InterestRates
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