In strategy and budget planning for 2023, without exception, our building product clients all want to talk about TikTok. So, let’s talk. In the five years of its existence, the app has gone from teenage fad to a juggernaut that’s one of the most discussed,...
From time to time, a social media platform launches that gets the right amount of attention from the right audiences. Such platforms begin to take hold and — seemingly out of nowhere — buzz builds. And marketers start adopting the new platform....
