One of the highest returns on investment for client brands continues to be influencer marketing. As such, our team relies on a set of metrics… to measure each campaign’s effectiveness. While we consider a host of benchmarks — for example,...
Social media has moved far beyond the novelty stage — and for many — is an integral part of daily life. All the while, suburban homeowners are scooping up products mentioned by home and lifestyle influencers like Chip and Joanna Gaines. Home cooks are...
All too often, the way brands try to motivate a prospect towards purchase — is to show the product — and then encourage the sale… by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!”...
There’s an old saying that goes, “Put your money where your mouth is.” It essentially means that rather than just talking about a problem, you should do something about it. Using your time, efforts, and — of course — money. Stanley Black...
Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to...
As mortgage rates fall, borrowing below 6% is becoming a ‘distinct possibility’ — here’s what to look for in the coming months
#HousingMarket #HomePrices #MortgageRates
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