Earlier this year, the Home1 campaign launched with the mission of raising awareness of the looming housing crisis in America. The campaign is another example of an organization working to effect positive social change… and an opportunity for building products...
Marketing Home Products in a Changing Marketing Landscape As we all know, planning season is upon us…and what better way to prepare for our 2010 marketing plans then to identify the home products marketing trends for the upcoming year? At K&A, we explored...
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Online to Today’s Chief Purchasing Officers of the Home: Women In June 2007, K&A conducted research on the economic power women have acquired in recent years,...
The lazy, hot days of summer are the perfect time for strategic planning. These months at the majority of marketing agencies tend to bring about planning fever, and with that, an in-depth analysis of what was and was not effective in regards to business development. I...
