Welcome to the Kleber & Associates blog! Here’s the latest on ‘The Next Step in the QR Conversation’: Your customer is staring at a poster advertising your company. They just scanned your QR code and have left the world of print media and are...
As companies like Microsoft keep finding more uses for technology that can track movement and facial expressions, prices for the technology are steadily declining. For advertisers, this means a new tool is at their disposal. What’s really interesting about this...
Computer technology is constantly changing. Laptops are getting lighter, faster and some even have touch-screen capabilities. A new component in the works, an eye-tracking device, could make laptops even faster and, most impressively, more personable. The device can...
Imagine you’re walking down the street, in a subway station, waiting for a bus or sitting outside a coffee shop, and you see a USB flash drive sticking out of the side of a building or securely set in a phone booth’s pole. No sign, no instructions, no...
Generation Y, or the Boomer Babies, were born during the 1980s and into the 1990s. They are often described by previous generations as technology-dependent, attention-craving, underachievers. It is also thought by some that Gen-Y should help fix our economy by...
