“Smart” Appliances Use Technology For Its Own Sake

“Smart” Appliances Use Technology For Its Own Sake

As a group, we marketers have a bad habit that needs to be stopped. We take an idea, phrase or word that we think has meaning to consumers, then repeat it ad nauseum until it is utterly meaningless. Previous examples of terms we have mercilessly beaten into the ground...
PCBC 2018 Show Review – Smarter and more Thoughtful Design

PCBC 2018 Show Review – Smarter and more Thoughtful Design

From being the first state to enact legislation to eliminate lead in plumbing fixtures to setting its own standards for vehicle emissions, California is a leader when it comes to championing and implementing policies that protect both consumers and the environment....
Hardware was plentiful at 2016 IWF

Hardware was plentiful at 2016 IWF

There were plenty of products on display at the International Woodworking Fair held August 24 – 27 at the World Congress Center in Atlanta, and tradeshow attendees may have noticed there was no shortage when it came to hardware. Whether you’re a minimalist...
Hardware was plentiful at 2016 IWF

Black Attack

By: Dominique Lescalleet   For some, the color black has an ominous connotation, but at this year’s International Woodworking Fair, Aug. 24-27, 2016 in Atlanta, this dark hue outshone the rest of the spectrum. From glossy acrylic cabinet door finishes to...