Marketing Home Products When Luxury Ideals Change

According to an article in MediaPost, “Today’s luxury industries are confronting a convergence of two trends: Boomers entering a life stage when traditional materialistic values become less important, and A recessionary economy that for many has decimated...

Marketing Home Products Within the Generational Housing Bubble

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products Within the Generational Housing Bubble The Baby Boomers account for more than 78 million Americans and have been the primary catalyst for the bustling housing market during...

Marketing Home Products to Eco-Chic Homeowners

Welcome to the Kleber & Associates blog! Here’s the latest on Marketing Home Products to Eco-Chic Homeowners Recently, our culture has experienced a phenomenon that is unlikely to fade: environmental conscientiousness. With continuous mass media coverage,...