Last week, the K&A team attended NeoCon 2022 at the Merchandise Mart in Chicago. The show, which was marking its 53rd edition, is a celebration of all things contract design. This year’s theme, “Design Makes a Statement,” was centered...
Have Reality TV shows heralded the downfall of modern civilization? Or rather, do they provide a creative platform for marketers to leverage? The popularity of competition themed reality shows has spawned a growing wave of niche, special-interest series like...
Marketing is never a one-size-fits-all or set-it-and-forget-it process. This advice is particularly relevant… when considering complex social media landscapes. Yes, social media platforms are constantly evolving. Reaching ever broader — and more diverse...
This past week, the world’s leading tech manufacturers and aficionados converged in Las Vegas at the Consumer Electronics Show (CES)… the largest consumer innovations trade show experience of the year. Well, that’s typically the case, anyway....
The United States’ two home improvement retail behemoths, The Home Depot and Lowe’s, announced their third quarter earnings this week and they were eye-opening. We’ll analyze how to leverage this new “big box” trending data — to...
