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YouTube and B2B Marketing for Building Product Brands

YouTube and B2B Marketing for Building Product Brands

In 2006, Google bought an 18-month-old video sharing platform that attracted 30,000 visitors a day. At the time, internet video was a hit or miss proposition. Yes, other sites also featured video. But none of them hosted user-created video exclusively. That $1.65...

YouTube Videos Enhance Digital Marketing

YouTube used to be a venue for sharing videos with family and friends or to feature crazy comedy sketches.  Today, marketers are all over YouTube using it to their advantage. In fact, YouTube is so popular and serves so many digital advertising functions, its...