Walpole Press Releases
StoneCoat’s New 4-in-1 FUSION Panel
Revolutionizes Exterior Insulation with Superior Performance and Fast Installation Innovative product fuses four layers of building materials into a single, eco-friendly structural insulated sheathing DALLAS (May, 2023) — StoneCoat’s revolutionary FUSION system...
Barbie Movie Lessons for Building Product Brands
If you haven’t noticed, Warner Brothers just released last weekend a movie about a toy doll named Barbie. Really, the publicity machine surrounding the movie is nearly impossible to miss. Suddenly, everything’s coming up pink. The “experience” is a well-funded...
Campaign Critique: PPG Builds Brand Loyalty by Beautifying Schools
PPG takes a page from Apple’s playbook with a campaign to beautify schools around the world. The initiative will have a lasting impact on the communities it serves. And the students who see their products every day. It seems like summer just started, and we’re already...
How Much Content is Too Much for Building Products?
In 1996, Bill Gates wrote an essay titled “Content is King” for Microsoft’s website. Among the many other points made, he wrote this: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. The television...
Elmira Stove Works Unveils Their Newest Curated Color Collection – Mountain Views
ARNPRIOR, Ont (May 02, 2023) – As an ode to the great outdoors, Elmira Stove Works, a leading manufacturer of premium vintage-style appliances and woodburning cookstoves, presents Mountain Views as their latest curated color collection. The Mountain Views Collection...
Fed Decision and Lennar Earnings | Channel Analysis
Lennar Corp. – the nation’s second-largest home builder – this week posted net Q2 earnings of $872 million. Its net earnings per share of $2.94 beat Wall Street’s expectations. And total revenues for the quarter were just over $8 billion – topping the...
Lead Intelligence for Building Product Brands
Last month, AccuLynx’s announcement inspired us to review the wisdom of integrating a lead intelligence. After all, Acculynx is one of the leading providers of business management software for roofing contractors… leveraging Artificial Intelligence...
What Building Products Can Learn From Bed Bath & Beyond
Bed Bath & Beyond – a once-thriving home goods retailer – filed for bankruptcy on April 22, 2023. Important lessons can be learned in this cautionary tale… for marketing Building Product Brands. What started as single store in Springfield, NJ grew into a...
What Building Product Brands Can Learn From Starbucks
Sales and Marketing Alignment isn’t some catchphrase we picked up on LinkedIn or heard about in a TED Talk. K&A takes Sales and Marketing Alignment seriously. And we’re convinced that Building Product Brand leaders must celebrate this mission as a...
How Paint Trends Inform Economics | Survey-Analysis
The March jobs report on Friday showed a resilient economy and moderate inflation. While some economists and politicians have spent months forecasting a dire recession, our clients’ confident marketing budgets -- and K&A vital channel checks -- run counter to...