Walpole Press Releases
Vadara’s Newest Colors Continue to Capture the Essence of Nature
AUSTIN, Texas (January 3, 2024) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, is expanding its portfolio with seven new designs. Vadara searched the world over and found inspiration in the natural beauty of such places as...
How to Maximize the Buyer’s Journey for Building Products
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is...
Empowering Women in Construction: Marketing Initiative-of-the-Year
Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different direction… and our...
Our Top 5 Most Read Stories of 2023
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
What Matters Now: 43 Days and The Home Depot
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
Sauder Cabinetry Names Kleber & Associates Agency of Record
ATLANTA, Georgia (November 15, 2023) – Kleber & Associates (K&A), a full-service marketing and public relations agency focused exclusively on the building products industry, has been selected as agency of record by Ohio-based Sauder Cabinetry, a division of...
How to Boost Engagement For Building Product Brands
In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
Proud to be Named Chairman of the NAHB Global Opportunities Board
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 - 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead efforts...
Vadara Quartz Surfaces Sakura Recognized in Good Housekeeping’s 2023 Home Renovation Awards
AUSTIN, Texas (October 16, 2023) - Vadara Quartz Surfaces, a leading manufacturer of artisan handcrafted quartz surfaces, today announces its design-centric quartz, Sakura, stone was recognized in Good Housekeeping’s 2023 Home Renovation Awards. Select winners will...
Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not... and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to...