Walpole Press Releases

Can a logo make a difference?

JC Penney has recently redesigned its logo in an attempt to modernize and reinvigorate the brand. The change comes about a month after the company’s recent announcement to downsize, a decision which means closing six under-performing department stores, scaling down...

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Super Sunday Branding

Welcome to the Kleber & Associates blog! Here’s the latest on Super Sunday Branding It’s what they work hard for all year long. And Super Bowl Sunday is their time to shine. No, not the football players…  advertising execs! With well over 100 million viewers,...

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