Woodtrac Press Releases
Nostalgia Marketing Trends For Building Product Brands
Nostalgia can be defined as “sentimental.” Or a yearning desire for the past. It’s the warm and fuzzy feeling that surrounds us all… when we recollect positive times from yesteryear. Of course, this longing for the “good ole’ days” is a nearly universal trait… and, it...
Tractor Supply “Life Out Here” Millennial Homeowner Campaign
For brands that want to appeal to customers migrating to the Next Frontier, you can either follow them there… or you can greet them when they arrive. Retailer Tractor Supply Company seems poised to do the latter. A drive across America’s Heartland will take you...
New QR Code Strategies for Building Product Brands
Most people who watch the Superbowl each year catch at least some of the ads. And like many of those fans -- studying the marketing strategies of each “spot” -- is among our favorite experiences of the game. One commercial that has generated its share of excitement in...
IBS/KBIS 2022 Brings Home Innovation & Renewed Enthusiasm for Building Products
An estimated 70,000 industry professionals converged upon the Orlando Convention Center from February 8-10 for the highly An estimated 70,000 industry professionals converged upon the Orlando Convention Center from February 8-10 for the highly anticipated...
Super Bowl LVI Lessons for Challenger Brands
Super Bowl LVI is just a few short hours away -- where two longshot teams, the Cincinnati Bengals and Los Angeles Rams, will be going head-to-head (or rather, helmet to helmet) in a battle for the ultimate victory. This annual sporting event is a beloved American...
Using Attraction Marketing to Build Trust for Building Product
All too often, the way brands try to motivate a prospect towards purchase -- is to show the product -- and then encourage the sale... by touting a long list of features and benefits. Indeed, the world is full of messages that shout: “buy me!” However, messaging that...
Polyvision Selects Kleber & Associates as Agency of Record
ATLANTA (January 2022) - Kleber & Associates (K&A), a full-service marketing and public relations agency focused on the building materials industry, has been named agency of record (AOR) by Polyvision Corp., a global leader in the innovation and manufacture of...
How to Create Building Product Brand Case Studies That Sell
Content marketing is one of our agency’s favorite topics. Yet, it’s interesting to consider that it was actually Bill Gates who coined the phrase “Content is king” back in 1996. How that phrase resonates now, however, is quite different from what it meant...
Ways to Grow Loyalty for Building Product Brands
While much of last year’s uncertainty seems to be growing into a conviction for our path forward, January’s stock market correction reminds us that there are still some significant bumps in the road ahead. Disrupted supply chains, delivery delays and inflationary...
How Building Product Brands Can Create Social Proof
Social proof is a term coined in 1984 by author Robert Cialdini in his book Influence: The Psychology of Persuasion. It’s a phrase that describes the power of social influence. In Cialdini’s words, “The greater the number of people who find an idea correct, the...
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