Cities covered in white: How a roof's color can save

Welcome to the Kleber & Associates blog! Here’s the latest on Cities covered in white: How a roof’s color can save Black is often the color chosen for roofing material. But with the emphasis on energy efficiency and green living, it’s ironic that...

Strive on with diligence

“Chaos is inherent in all compounded things. Strive on with diligence.” [Buddha] During this decade, we’ve found ourselves exposed to incredible challenges, as both a society and an economy. Our markets, fortunes and wellbeing have been a lot like...

My 2 scents on home branding

Have you ever been to a place that felt comfortable the moment you stepped foot inside simply because it smelled so good? It seems like today, more than ever, there’s a scent for just about anything. Whether you’re trying to evoke a feeling of happiness at...

Marketing Home Products for the Future

The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties.  But college students represent a...

“The Social Network”: How it’s changed our lives

As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make...