Online B2B Marketplaces… Threat or Opportunity?

Online B2B Marketplaces… Threat or Opportunity?

It’s no surprise to realize that nearly two-thirds of all business-to-consumer e-commerce sales occur on direct-to-consumer marketplaces. And with extensive study of consumer preferences for more choice and better pricing, e-commerce brand...
What ChatGPT Means For Building Product Brands

What ChatGPT Means For Building Product Brands

By now, just about everybody’s heard about ChatGPT. If you haven’t, ChatGPT (Chat Generative Pre-trained Transformer) is an artificial intelligence developed by OpenAI and launched in November 2022. It’s not the first technology of its...