LUXE Linear Drains Launches Redesigned Website

Atlanta – May 22, 2019 – LUXE Linear Drains, a manufacturer of premier linear shower drains, tile insert drains and specialty products for residential and commercial projects, has debuted a newly redesigned website to better meet the needs of design and...
Why Building Product Marketers Need to Visit Jobsites

Why Building Product Marketers Need to Visit Jobsites

Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process… are the actual end-users: installers, tradespeople — and their important role in the “path to purchase” for building product...
Now is the Time for Building Product Brands to Pivot

Now is the Time for Building Product Brands to Pivot

Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses....
How Brands Can Win in the Build-for-Rent Housing Boom

How Brands Can Win in the Build-for-Rent Housing Boom

The single-family home market is changing. There’s a shift in ownership underway… as well as an evolution in the profile of a large audience of typical residents. And building product brands can position themselves for this lucrative, increasing...
Coverings 2021 Brings Home Latest Tile & Stone Trends

Coverings 2021 Brings Home Latest Tile & Stone Trends

For 30 years, Coverings – the annual global tile and stone conference and expo – has been sharing every facet of the tile and stone industry with professionals from around the globe… presenting the latest product trends, application...