One of the biggest trends in our industry in the last ten years or so is content marketing. It’s gotten to the point where it’s almost a buzzword, and many thought leaders have declared that its time has passed. The reason for skepticism is that so many...
ATLANTA (August 2018) – Kleber & Associates (K&A), a full-service marketing and public relations agency, has been selected as the public relations agency of record by the Wood Products Division of Boise Cascade Company (NYSE: BCC). Boise Cascade is one...
Here’s a newsflash: building products are not at the center of consumers’ lives. People don’t think about appliances, windows, and flooring all the time. Even when they’re actively shopping for these items, audiences don’t think their...
Logo printing offers new, prominent lead generation tool (MALVERN, Pa.) — Contractors have a new tool that turns each roofing project into an advertisement for their business. CertainTeed’s popular RoofRunner™ underlayment can now be customized...
August 3 gala will celebrate the achievements of Hispanic and minority contractors in the Carolinas (RALEIGH, N.C.) — CertainTeed, a leading North American brand of exterior and interior building products, will serve as a co-sponsor of the 2018 Hispanic...
