The last thing on the mind of a typical college freshman is traditional media. College students are focused on moving into their first dorm room, organizing their class schedules or trying to find out about the best parties. But college students represent a...
As a nice little break from the daily grind, the team and I went to see “The Social Network” – or, the “Facebook movie” as many refer to it – last week. The film defines a generation and the way we interact with one another, make...
Headed to New York any time soon? Check out “Counter Space: Design and the Modern Kitchen” at the Museum of Modern Art. What does your kitchen mean to you? It seems as though we are no longer buying an appliance, but purchasing a status symbol, a new...
Consumer-focused marketing, like social media, is growing exponentially as traditional marketing, including marketing for building materials, takes a big leap into the digital world. Can you imagine life without Facebook or mobile apps that allow seemingly outrageous...
Welcome to the Kleber & Associates blog! Here’s the latest on What carrots can teach about brand management When it comes to snack time, would you choose carrots over potato chips? Let’s be honest – probably not. You might change your mind if the...
