Waste Not, Want Not – A Q&A with Kessler

The home building industry has taken slow but sure steps towards more responsible building thanks to programs such as LEED for Homes and the NAHB’s Green Building program. Though the installation may be ‘greener’ these days, has the waste stream kept...

The Next Step in Scent Marketing

Many say that the sense of smell is the most powerful sense at recalling memories and emotions.  A few months ago, we wrote a blog discussing smell as a current marketing tool and used in new ways to market home products. Well, it looks like Scent Marketing is...

LinkedIn as your Real Estate agent?

For those who say that social media is a fad might want to rethink their viewpoint the next time they sell their home. LinkedIn has partnered with Rofo.com to create a real estate portal on LinkedIn, steering the real estate industry into social media.  The app...

An Example to Follow

LEED homes are at the cutting edge of green home development, and now Habitat for Humanity is getting in on the action. The Habitat for Humanity covering the Greater Indianapolis area just launched a six-week build of a LEED (Leadership in Energy and Environmental...

Lead Paint Fines on Hold for Now

In a fit of clarity and logic, the EPA will delay enforcement of a rule requiring contractors to take additional precautions when renovating houses where children could be exposed to lead dust from old paint until Oct. 1. Although the Senate passed a much-needed delay...