Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
What Building Product Brands Can Learn From a Subway Sandwich
Early this year, fast-food chain Subway was hit with a lawsuit alleging that their tuna sandwiches contained no tuna – and, well, no fish at all. While the company was ultimately exonerated, their response provides a lesson in how not to handle...
TrendSpotting: GlassBuild Tradeshow Report 2021
At GlassBuild 2021, Enthusiasm and Optimism Shined While attendance at GlassBuild America this past week was lighter than usual – not unexpected due to current circumstances – it was clear that the nearly 5,000 industry professionals who made the journey to Atlanta...
Why Building Product Brands Need to Adopt ESG
The pandemic, accompanying economic fallout and ensuing increase in sustainable practices aren’t just about tackling environmental risks. True sustainability is about infusing resilience into infrastructure… and this is where ESG (Environmental, Social and Governance)...
Labor Day Housing Trends Report
Housing prices are the highest they’ve ever been… surging 18.6% annually in June, according to S&P CoreLogic Case-Shiller. It’s the largest increase on record -- since the index began tracking home prices -- surpassing May’s year-over-year increase of 16.8%....
12 LinkedIn Tips for Building Product Brands
Perhaps you are keenly aware that LinkedIn continues to gain traction as a critically important business platform. And, why Microsoft fought so successfully to keep it out of reach from Salesforce CRM. Let’s start there and consider what’s next. As of July 2021, the...
Lessons from Lowe’s | How to Win against The Home Depot
Home improvement retailer Lowe’s is celebrating its 100th birthday this year. You don’t get to be that old -- especially in the highly competitive retail market -- without building trust among your customer base. This past week, Lowe’s...
Building Product Brands Need to Market to Millennials
A demographic change is underway. As populations age, Millennials are nearing the critical juncture for displacing Baby Boomers… as the country’s most dominant generational cohort. Are we paying enough attention to them? Numbering some 72 million, Millennials are the...
Why Building Product Marketers Need to Visit Jobsites
Understanding buyer behavior is critical for sales and marketing alignment. Yet, all too often ignored in the process... are the actual end-users: installers, tradespeople -- and their important role in the “path to purchase” for building product brands. Do you really...
Now is the Time for Building Product Brands to Pivot
Steve Kleber, founder of integrated communications firm Kleber & Associates, and I recently sat down to discuss the latest trends in the building industry and how building product brands can leverage current conditions to best grow their businesses. It’s an...
How Brands Can Win in the Build-for-Rent Housing Boom
Investors are now targeting a specialized group of developers to build for-rent homes — that look like other suburban housing — in single-family developments and then marketing those homes directly to renters, instead of potential owners.
Coverings 2021 Brings Home Latest Tile & Stone Trends
For 30 years, Coverings – the annual global tile and stone conference and expo – has been sharing every facet of the tile and stone industry with professionals from around the globe… presenting the latest product trends, application techniques and business...
Building Products | Mid-Year State of the Industry Report
The United States seems to have turned a corner on Covid, but the ripple effects from the pandemic and shutdowns are still being felt. The predicted “roaring back” -- while definitely here -- has also been noticeably uneven. No one’s ever shut down a complex,...
