Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Use LinkedIn for Personal Public Relations
LinkedIn networking has become somewhat of a buzz word lately in all industries – to get a job you need to network, to get a new customer you need to network, to maintain your existing customers…
Why We Use Google+ for Digital Marketing
We joined Google+. Why? Because, it’s Google, after all. At the end of the day, you can’t ignore the elephant in the room that is Google. The world’s most popular search engine still accounts for approximately 68% of all online search traffic. Google is working every day to deliver better search results for its users. And a large part of that now includes social search and semantics, driven by Google+.
Residential Remodeling Renaissance Reveals New Trends for 2014
The residential remodeling “renaissance” reveals a wide range of new home and building products trends, some aspirational, others practical and down to earth. Here’s a closer look at some of today’s most popular remodeling trends.
New Facebook Tool Makes Page Management a Breeze
Business Manager consolidates all advertising, pages, permissions, apps, payment interfaces and other common functions into one view for easier management and visibility. From one place, you can control who has access to your page – a comforting notion in this age of security breaches and malicious software.
Top 5 Tips to Pitch Your Products to Trade Publications
More than just great reads, trade publications are one of the most important public relations tools for home and building products and professionals. What are your favorite trade pubs and media outlets to peruse each month – Architect, Remodeling, Custom Home, LBM Journal or Professional Deck Builder?
IKEA’s Klippbok: The Virtual Visualization App for Today’s Consumer
Have you heard about IKEA’s cool Klippbok? Swedish for “scrap book,” the new website and iPad app allows users to create mood boards by dragging and dropping items onto a blank page. Other company websites with awesome, interactive online experiences for their customers include the Masonite MAX Configurator and Elmira Visualizer website.
Don’t Be a Monkey – How To Identify Your Next Social Media Move
Social media… the 300 pound gorilla in the room that generates questions such as “why aren’t we doing more with this?” and “shouldn’t we be on this platform?” Comments like “XYZ brand is on it – we’re falling behind!” Sound familiar? You’re not alone. Participating in...
Product Placement is Key to a Successful Public Relations Plan
Have you ever noticed in film and on television, how branded products make their way into the shot? Whether it’s everyone drinking a certain brand of soda or the latest mobile device used by James Bond… this is no mere coincidence. In fact, some of the broadcast...
Top Products – Architectural Digest Home Design Show
Welcome to the Kleber & Associates blog! Here’s the latest on the Top Products at the Architectural Digest Home Design Show: Housing From a New York Perspective Although the housing start numbers came in slightly below expectations this week, there were...
Top 10 Products At IBS/KBIS 2014
Welcome to the Kleber & Associates blog! Here’s the latest on the Top 10 Poducts At IBS/KBIS 2014 _________________________________________________________________________________ Danver Affectionately known as the "grandfather" of all the building...
International Builders’ Show 2014: Behind The Scenes at IBS/KBIS
Welcome to the Kleber & Associates blog! Here’s the latest on IBS 2014: For the first time in years, the excitement surrounding the upcoming International Builders’ Show (IBS) is enormous. Typically attended by architects, contractors and developers, you too may...
New Building Products Designed to Match a Variety of Home Architectural Styles
Welcome to the Kleber & Associates blog! Here’s the latest on New Building Products Designed to Match a Variety of Home Architectural Styles Is your home easily identifiable as a cottage, contemporary or traditional style home? Many Americans search far and...
