Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
FenceTech Trade Show Report – Best New Product Review
Last week, the Kleber team participated at FENCETECH, the premier annual trade event for manufacturers and suppliers to the fence, gate, perimeter security and metal working industries. This year’s event was held in Nashville, and the atmosphere was professional and...
More Online Sales Growth Opportunities for Building Product Brands
When we last addressed this subject about a year ago – we cast our hopeful eyes forward – and offered suggestions for “best practice” recommendations to help Building Product Brands manage growth in the online sales channel. In reflection, perhaps we may have even...
CES 2024: Smart Home Trade Show Report
It’s that time of year again when the world’s leading tech manufacturers met to showcase their new and amazing products. This past week, global innovators unveiled groundbreaking advancements at the Consumer Electronics Show in Las Vegas. This year seems to have...
10 Digital Marketing Trends for Building Products in 2024
When it comes to digital marketing for builder products… staying ahead of trends is crucial for success. With the dawn of a new year, comes the opportunity to explore new, proven strategies to streamline effectiveness and boost results. Consider these 10 trends...
How to Maximize the Buyer’s Journey for Building Products
No doubt, you’ve discussed the concept of aligning with a buyer’s journey for your sales & marketing team. In the construction industry, the traditional buyer’s journey offers unique opportunities for Building Product Brands. Understanding that specific path is...
Empowering Women in Construction: Marketing Initiative-of-the-Year
Historically, at the end of every year, the team at Kleber and Associates has awarded a Campaign of the Year. This accolade always goes to a marketing campaign we thought rose above the rest. This year, we’re pivoting in a bit of a different direction… and our...
Our Top 5 Most Read Stories of 2023
The Home Depot: Outdoor Living in Focus The Home Depot released its second quarter results are seen as a key indicator of the strength of the overall home improvement business. While there were still some red flags in its numbers, they were smaller and perhaps a...
What Matters Now: 43 Days and The Home Depot
The Home Depot and popular opinion agree: the US economy is growing at a rate few could have predicted in 2020. Since then, the nearly constant predictions of a looming recession seem to have quieted in the face of a steady stream of economic good news. Based on...
How to Boost Engagement For Building Product Brands
In the ever-evolving landscape of Building Products marketing, email remains a powerful tool for reaching target audiences and nurturing business relationships. When executed correctly, email marketing can be a driving force behind lead generation, brand building and...
Proud to be Named Chairman of the NAHB Global Opportunities Board
Steve Kleber, founder of Kleber & Associates and president of the National Remodeling Foundation, has been appointed chairman for the 2023 - 2024 National Association of Home Builders (NAHB) Global Opportunities Board. As chairman, Kleber will lead efforts...
Campaign Critique: What Building Product Brands Can Learn From La-Z-Boy Recliners
Self-awareness is an attribute that’s in short supply these days. Especially when it comes to brands. Too often, we see brands trying to be something they’re not... and attempting to reach a higher caliber of customers. Perhaps it’s to bend to social pressure. Or to...
Campaign Critique: What Heinz Ketchup can Teach Home and Building Products
In the past two weeks, the design-oriented popular press has exploded with buzz regarding the activities of a boutique paint brand. And the world’s largest purveyors of ketchup. In case you missed it, Lick, a UK-based paint and wallcoverings brand, released a...
