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EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
10 Best Practices in Blogging for Business
Welcome to the Kleber & Associates blog! Here’s the latest on 10 Best Practices in Blogging for Business Blogs have been around for more than a decade and have dramatically increased in numbers since their first appearance. They cover any topic imaginable and...
Are We There Yet?
As markets have rallied sharply so far this year -- demonstrating the best quarterly start since 1998 -- the economic backdrop continues to be a steady stream of better-than-expected data. Unemployment is trending lower, factory orders are up, auto sales are sizzling...
Search and Semantics: What It MEANS For You
Welcome to the Kleber & Associates blog! Here’s the latest on Search and Semantics: What It MEANS For You Semantics. It’s the study of meaning. And it’s the future of search. As humans we have an intuitive sense of what semantics are. Every day we communicate by...
Advancing the Science of Neuromarketing
Welcome to the Kleber & Associates blog! Here’s the latest on Advancing the Science of Neuromarketing Earlier we discussed the emerging field of neuromarketing. One company bringing the science of nueromarketing closer to a reality is NueroFocus, part of the...
Your Brain Holds All The Answers
It’s the classic product flop story. New Coke. Rolled out in 1985, Coca-Cola introduced the new soft drink formula after consumer research indicated the product would be a success. New Coke was soon discontinued amid endless consumer outrage. Countless theories exist...
Through A Customer’s Eyes: Change Your Online Strategy in 18 Minutes
Welcome to the Kleber & Associates blog! Through A Customer’s Eyes: Change Your Online Strategy in 18 Minutes Here’s the latest. Remember our discussion of the when-not-if mentality in social media? In case you missed it, the article talked about adapting your...
Pinterest for Businesses
Welcome to the Kleber & Associates blog! Here’s the latest on Pinterest for Businesses The decision to activate a Pinterest account is on the minds of many, especially in the business world. We already know that Pinterest has more than 12 million users and 1,000...
Facebook’s Timeline and what it means for your brand
Welcome to the Kleber & Associates blog! Here’s the latest on Facebook’s Timeline and what it means for your brand Many of Facebook’s individual users have adopted the social network’s latest change: Timeline. Soon, every user will have the format incorporated...
Pomp and Circumstance: Who is the Class of 2012?
IBS 2012 Round-Up
Welcome to the Kleber & Associates blog! Here’s the latest on IBS 2012 Round-Up It seems as though every tradeshow we’ve attended for the past couple of years gets progressively more exciting, with a more optimistic vibe. Orlando’s 2012 International Builders’...
Industry News: February 2012
Here’s the latest on Industry News: February 2012 Private employers hired the most workers since last April and the nation's unemployment rate fell to the lowest level in nearly three years, according to the Labor Department. Whirlpool's fourth-quarter net earnings...
IBS 2012 Preview: the brands to see
As the much-anticipated annual Builders’ Show opens its doors in just a couple short days, we've got our schedule filled with people to see, new products to admire and tweet-ups in which to partake. A few brands to watch out for: Feeney: Proving that cable rails...
