Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
5 Tips for Pitching to Trade Publications
Welcome to the Kleber & Associates blog! Here’s the latest 5 Tips for Pitching to Trade Publications Trade publications are perhaps one of the most important PR tools for home and building professionals. They are the perfect vehicle to reach a very focused target...
Get My Attention With Three Words
Welcome to the Kleber & Associates blog! Here’s the latest on Choosing Your Words Wisely It is with a heavy heart that I must confess that I am not a blogger…my attention span is much shorter than that. But so are the attention spans of the reporters I pitch to....
The Un-Motivational Speech
Welcome to the Kleber & Associates blog! Here’s The Un-Motivational Speech Today, my mind is cluttered not with the nurture of the business – but with the nature of the beast. We all want to succeed. We need to be the best for ourselves, our clients, our bosses,...
"Good" Problems For Housing? – Monthly Industry Review
After years of glut, could we actually be facing a housing shortage? June inventory of homes has plummeted 24% in the last 12 months, the largest annual drop in some 30 years. June’s existing home prices were up almost 8%, the strongest since February 2006 and the...
Lessons From Football: IMC
Welcome to the Kleber & Associates blog! Here’s the latest on Integrated Marketing Communication (IMC) Recently a character on the popular television show Necessary Roughness reaped the repercussions of assigning his tweets to someone who did not understand his...
Be More Social: The 4-1-1 Rule
Tippingpoint labs first introduced us to the idea of the 4-1-1 Rule for Twitter. In an effort to help all of us better manage our time on Twitter and to help guide us in the right content to be publishing, they suggest tweeting “4 pieces of relevant original content...
What You Need to Know About Multi-Family Housing
Welcome to the Kleber & Associates blog! Here’s the latest on What You Need to Know About Multi-Family Housing As news about the housing industry continues to improve, one trend has buyers increasingly looking at multi-family, for-sale housing. Growing rent fees...
PCBC 2012 Recap
Amid a backdrop of Google’s dizzying developer conference which launched literally across the street from the convention center and Lennar’s controversial local redevelopment project seeking China state bank funding, another successful trip to San Francisco for the...
Social Media: Where Are You Going?
Welcome to the Kleber & Associates blog! Here’s the latest on Social Media: Where Are You Going? Imagine for a moment that your brand is a retail store with a great location on a busy downtown street. There is a steady stream of foot traffic and the sidewalks are...
NeoCon 2012 Recap
Welcome to the Kleber & Associates blog! Here’s the latest on NeoCon 2012 Recap Comfort and Color seemed to be the theme of NeoCon 2012. Forget rigid office furniture and drab colors, several NeoCon exhibitors showed off the latest in office comfort and color....
Google Analytics and Social Media
Welcome to the Kleber & Associates blog! Here’s the latest on Google Analytics and Social Media It is extremely clear that technology plays a large part in our livelihoods—but have you ever realized how big of a role social media plays in our society today? If you...
Learning from Sub-Zero Wolf and Wall Street
Welcome to the Kleber & Associates blog! Here’s the latest on Learning from Sub-Zero Wolf and Wall Street This month, Kleber & Associates was thrilled to launch the Grand Opening Ribbon Cutting of the new Atlanta flagship Sub-Zero and Wolf Appliance $4 million...
