Home & Building Blog
EFFECTIVE MARKETING FOR BUILDER PRODUCTS
As specialists in marketing for construction and construction business marketing, we at K&A have been dedicated to helping our clients in the residential and commercial building product industry grow their brands for over 35 years. We are passionate about what we do and are always motivated to start each day with a strong cup of coffee and the goal of making a positive impact for our clients. With a focus on building products and a deep understanding of the construction industry, we have become experts in the field and are proud to offer our specialized services to our clients.
Hand Over Your Wallet…to Google?
Welcome to the Kleber & Associates blog! Hand Over Your Wallet…to Google? .Here’s the latest. First we bartered, then we used cash, now plastic. What’s the next big change in commerce? How about your phone? If Google has its way, in just a few short years we’ll...
Thinking Outside the Box in Times Square
Welcome to the Kleber & Associates blog! Here’s the latest on Thinking Outside the Box in Times Square Why look at an advertisement when you can smell, feel or taste the product? Feeling the need to work out of the box, advertisers now consider experiential...
2011 Kitchen & Bath Industry Show Recap
Welcome to the Kleber & Associates blog! Here’s the latest on 2011 Kitchen & Bath Industry Show Recap Las Vegas, NV This year’s Kitchen & Bath show proved spirits are rising and purse strings are loosening a bit. A better turnout than last year, the show...
High Speed Barcodes: Cracking QR Code Usage
Welcome to the Kleber & Associates blog! Here’s the latest on High Speed Barcodes: Cracking QR Code Usage Last week’s KBIS show seemed decked out in black and white, as many exhibiting brands strategically posted barcodes for instant access to online information....
What would you do for a free mortgage?
You’ve seen how far some will go for prizes as small as a free lunch. Think about game shows putting contestants through goofy obstacle courses, or kissing a fish at the supermarket in order to take it home for free. But having someone pay your mortgage? That’s a...
Further support for the small spaces trend
Anything to avoid driving. That's what many Americans now favor, seeking living communities where walking, biking or jogging is encouraged... especially if it means errands may be run sans car. According to a report by the National Association of Realtors, "Americans...
Top 10 to see at this year's Kitchen & Bath Show
2011 Kitchen & Bath Industry Show Preview One of the industry’s biggest shows of the year is a short two weeks away. This year’s K/BIS will be held in Las Vegas and will host the world’s leading manufacturers of vitreous china, faucets, hardware, shower...
Marketing to Hispanic American Personas
Welcome to the Kleber & Associates blog! Here’s the latest on Marketing to Hispanic American Personas As detailed in our 2009 Marketing to Hispanic Americans White Paper, Hispanic Americans make up 15.1 percent of the U.S. population and are the largest minority...
K&A Public Relations NYC Media Tour
Each year, our PR team travels to New York City to meet with prominent editors of top industry and shelter publications to showcase our clients' newest products and initiatives, as well as overall industry trends. This past week, Jordan, Laura and Shawn met with...
Minority group shows incredible purchasing power
Welcome to the Kleber & Associates blog! Minority group shows incredible purchasing power. Here’s the latest. Emerging still as the largest minority group in the U.S., Hispanics are responsible for more than half of the population increase during the past 10...
The kitchen is a purchasing benchmark
Welcome to the Kleber & Associates blog!The kitchen is a purchasing benchmark. Here’s the latest. I remember a few years back, diamond distributor De Beers had a billboard which read, “Your kitchen can wait.” The point being, buy diamonds now… invest...
On The Best Advice I’ve Ever Received
Welcome to the Kleber & Associates blog! Here’s the latest On The Best Advice I’ve Ever Received Today’s post is a response to a Let’s Blog Off topic written by Trey Hoover, who is currently interning with K&A. For additional perspectives on the best advice...
